“Once you realize that changing the amount of money you need to live on can dramatically increase your chances of success, you have an important choice to make: How much are you willing to sacrifice for the business?”

“One surefire way to determine if a bootstrapper is going to succeed or not is to check out how she changes her lifestyle when she starts the business. If everything is first-class — the office, the car, the mortgage, the vacations — then my bet is that the entrepreneur is too focused on taking from the business and not nearly focused enough on building it.”

— Seth Godin, The Bootstrapper’s Bible